Our process begins with a simple phone call or email.

Upon reaching out to us, you'll receive a complimentary video consultation either over the phone or via email. During this consultation, we'll address any inquiries you may have and delve into your specific needs and objectives.

The key questions and focal points we cover include:

1. Primary Objectives for the Video: We understand that most clients aim to utilize videos for enhancing customer acquisition and driving sales. Others may seek recurring production services to bolster their bottom line, whether through cost-effective training videos or compelling recruitment materials targeting top talent.

2. Business Overview and Target Audience: Recognizing that video serves as a direct representation of your business, we endeavor to craft a message and narrative that is uniquely tailored to you. Understanding your target market enables us to produce content that resonates directly with them.

3. Vision for the Video: While many clients may not have a clear vision for their video, we specialize in guiding you through the process. As a comprehensive production company, we are equipped to manage the entire production process, from concept development to creative execution.

4. Distribution Platforms: For promotional videos, it's crucial to determine where the content will be placed. Whether it's destined for your website, social media channels, television, OTT platforms, or a combination thereof, understanding the distribution channel before producing your video allows us to craft it in a manner that will achieve the best results.  

5. Budget Allocation: Whether you have a precise budget in mind or are unsure of the appropriate investment, we are prepared to accommodate your needs. By establishing budgetary parameters upfront, we can align our creative and technical approach accordingly.

It's important to note that you don't need to have all the answers before reaching out. This is just an introduction to learn more about one another and see how we can best serve your needs and goals. 

Now that we have developed a relationship, learned about your business and goals for the project we are ready to create a proposal. This will serve to solidify what we’ve discussed and will include a contract. Upon signature we will bill for half the cost of the video, these funds will be used to produce your video. Once this occurs we take the reigns and begin pre-production on your video.

Screenwriting:

Screenwriting is the backbone of any good video, it all starts on a page. Whether we’re developing a narrative for a story driven commercial or developing questions for an interview style video, we pack in creativity while sticking to your budget.

Schedule:

We plan shooting dates, schedule those days to maximize efficiency and ensure we’re getting the most out of each day.

Shot List and Storyboard:

Knowing what shots need to be captured ahead of time saves valuable time on set and gets the most out of your budget. Shot lists help us know what we want to capture as well as the best order to film each shot in. It takes time to prepare certain shots, time is saved when that prep is done in an order that is time efficient.

Where a shot list is essential, you can often get by without creating a storyboard. However, they can be very useful for more creative shoots that stray from the norm or require a specific visual outcome to succeed.

Preparation:

The day before your shoot we’re already at work preparing equipment, reviewing pre-production documents, and ensuring your shoot goes smoothly and according to plan. 

Set up:

When we arrive on set we immediately begin setting up the camera, lights, and any necessary set items such as backdrops or set decorating. We ensure that the set is a safe working environment. 

Filming Actors or Interviews:

Once setup is completed we begin filming. That may be interviews or directing actors and scenes depending on the type of video. Our crews consist of specialists, each with a unique job designed to achieve the desired production results.

Editing:

Where stories are made. We meticulously review your footage for the best takes and deliver a final cut that best tells your story. Often our goal is to get your message across in as little time as possible. Business videos need to immediately show value to the consumer, their valuable time should never be wasted. Attention spans are short for the modern viewer, we cut straight to the point and deliver CTAs while viewers are excited.

Color Correction:

First we correct footage to make everything appear realistic and up to industry standards. We film almost all productions in log, this is a color profile that let’s us have maximum control over the final image. Color correction often includes fixing imbalances in light, such as dark shadows, or bright spots. It also includes balancing colors. We always shoot for perfection when filming, but color correction gives us even more control over the final image.

Color Grading:

Once your footage has been color corrected it’s time to make it pop. Color grading is the art of stylizing the tone and color in your commercial. Whether the goal is a realistic look or an ultra stylized cinematic look, the possibilities are endless.

Sound Editing, Mixing, and Mastering:

We edit, mix, and master your sound. Sound editing and mixing include items such as removing background noises, timing music and dialogue, balancing out dialogue. The act of sound mastering includes large changes to entire tracks. The best example of this is changing frequencies on music to allow dialogue to punch through the music. Audio is often the most overlooked part of commercial video production, your message needs to come across clear and audibly.

Special Effects:

Whether you need a 3D logo, model animation, or simple 2D graphics with some flashy edits, we’ve got you covered.

Encoding:

We encode your video, or export as it’s more commonly known to best fit the distribution platform of your video. For example, a video encoded for online will be encoded differently than a video for television. We make your video file as small as possible while still retaining it’s high fidelity and resolution. We deliver our videos in both HD and Ultra HD 4k resolution.